Recently, a lot of content marketing is focused on videos. Since the inception of YouTube in February, 2004, it has opened the whole new world into video expression to much of the people and businesses, as this social giant grew, more corporate businesses and private freelancers have taken on to creating their profiles on YouTube.
From fashionistas to vocalists, stars are born and introduced on YouTube. Different stages emerged and took off from the predominance of video marketing and introduction, for example, Snap chat and Vine. Facebook and Instagram stories make sharing video clasps of one’s life easy and let audiences share the experience as though they are there, as well.
This presents open doors for organizations to rouse, bring out feeling in and appeal to necessities of their viewers in a genuine and bonafide way. This is what you have to think about the development of video advertising and why your business needs it.
Video Content Represents Pure Connectivity
Your brand is certainly not something that is to grow itself — you should make it vibrant and lively. Videos lend electroshock treatment to dead marketing strategies to give them pulse again. Your brand evolves and develops constantly, and showcasing that story is vital to keep your viewers associated as well as develop your audience which would eventually become your most loyal customers.
Video does what text doesn’t. It creates an immediate, real and authentic reason of interaction and connectivity with audience members, who can often provide reactions and comments in real time.
Word-of-mouth marketing has been a marketing-tool for a long time because it builds trust amongst the consumers. People believe in the experiences of others. You can build that same trust by interacting directly with your customers by communicating with them through a video.
Worldwide, 91 percent of consumers are likely to reward brands for genuineness and recommend to friends and family, and 62 percent are most likely to make a purchase from or show extra trust or interest in purchasing from some brand that is expressing themselves and are showcasing themselves more in the market. Interestingly, U.S. consumers have been less likely to have trust in new brands if we compare it to others worldwide, if we compare them particularly with the openness shown by Asian consumers. For metropolitans and cities like Dubai, UAE, corporate marketing based on video content is one of the vital keys to building trust.
Most of Content Marketing Will Be Video
Businesses must evolve with the times or die out. By 2019, online content will consist of 80 percent video marketing, and mobile consumption of video content continually rises by 100 percent annually. Consider the following statistics:
- 90 percent of consumers indicate product videos directly inform purchase decisions
- 92 percent of videos viewed via mobile are shared compared to other modes of access
- 95 percent of consumers retain communicated information through video, while only 10 percent retain information from reading
- Companies utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies
- Video offers the best return on investment, as 51.9 percent of marketing experts agree
How do you take this information and utilize it in your content marketing? Which social platforms should you target? Consumers connect with these percentages of branded videos daily: 49 percent on Facebook, 32 percent on YouTube, 24 percent on Instagram, 22 percent on Snap chat and 22 percent on Twitter.
Where Are Your Consumers?
Though video marketing grows exponentially, classic marketing techniques and questions remain relevant. Where do your customers hang out online? Which platform allows you to best express yourself via video?
Will your business grow interest through stories on Instagram or teasing reveals of a new product on Snapchat?
Will you publish a miniseries about wine-making as you start your own micro-vineyard on YouTube? Users publish over 300 hours of video content hourly on the platform — often hailed as the granddaddy of video platforms. However, Facebook is on the rise with its video streaming. Remember that 49 percent of consumers connect with video streaming on Facebook.
Don’t discount which platform fits with your brand the best. Your consumers will also resonate with this fact, and you will fish in the right pond for the customers you designed your products and services for in the first place. Keep growing, and don’t be afraid to experiment. Just do it with honesty and transparency.
Your brand’s authenticity is what makes you stand out and draws in consumers. Go where they are, and share what you know through video — they will connect.
About the Author
Ramiz Al Jalbani
Ramiz is a content writer and a supply chain professional focused on IT and Trading. He has a wide experience of using the new and latest technology to trade businesses. A true Middle Eastern and South Asian Market insider, Ramiz shares his thoughts and opinions in the form of weekly essays that you can subscribe to via subscribing to blog of Ava IT Solutions or email. He has written numerous essays, articles and blogs which have been featured and quoted in different journals around the globe. The topics range from Digital Marketing, Social Media Trends, Technology Trends and Integration of Business Processes to IT.
