Now that 2019 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start?
Given the complexity of Facebook’s algorithm, you can’t simply throw a dart and hope to land on a winning ad or audience. I’ve been working with Facebook ads for close to a decade, and have personally managed tens of millions of dollars for hundreds of clients, which has helped refine and improve my understanding of, and approach to the platform’s various ad offerings.