3 Tactics to Help Boost the Performance of Your Facebook Ad Campaigns

Given the complexity of Facebook’s algorithm, you can’t simply throw a dart and hope to land on a winning ad or audience. I’ve been working with Facebook ads for close to a decade, and have personally managed tens of millions of dollars for hundreds of clients, which has helped refine and improve my understanding of, and approach to the platform’s various ad offerings.

Read More

How to Measure the ROI of Your Digital Marketing Campaigns

Most businesses struggle to establish digital marketing activities lead to actual growth and increased revenue. According to Hubspot’s State of Inbound 2018 report, which is based on feedback from thousands of marketers around the world, ‘proving the ROI of our marketing activities’ remains one of the key issues faced by marketers, with even more established teams having trouble directly linking the true benefit of their work.

Read More

4 Simple Fundamentals of a Successful Social Media Marketing Campaign

Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” and “tactical business value” is a difficult thing for most brands to comprehend.

Read More