4 Common Digital Marketing Mistakes (and How to Avoid Them)

As we already headed into 2019, it’s time to re-assess your digital marketing strategies, and ensure your approach is both up to date and relevant for your business. On top of that, it’s worth also assessing whether you’re on the right track at all – too often, marketers make some key, fundamental errors in their approach which sets them on the wrong path from the get-go.

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How to Measure the ROI of Your Digital Marketing Campaigns

Most businesses struggle to establish digital marketing activities lead to actual growth and increased revenue. According to Hubspot’s State of Inbound 2018 report, which is based on feedback from thousands of marketers around the world, ‘proving the ROI of our marketing activities’ remains one of the key issues faced by marketers, with even more established teams having trouble directly linking the true benefit of their work.

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12 Epic Christmas Promotion Ideas [Infographic]

Looking to give your Christmas marketing campaign one last push? There are only days left, and you’ve no doubt already enacted your major campaign elements. But if you’re considering a final tilt heading into the last shopping weekend, there’s a range of ways you can utilize social media and other digital platforms to help get the word out.

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Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic]

As you go about planning your 2019 digital strategy, don’t overlook the potential of email, which provides greater capacity for direct connection – and isn’t impacted by feed algorithms. Email marketing remains a key element in any effective outreach strategy, and there are always new trends and developments within email creation that can help you develop more responsive, engaging messages. That’s what this infographic is all about – the team from Ava IT Solutions have put together this listing of key email marketing trends to be aware of in 2019.

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The Importance of Great Content in SEO [Infographic]

Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other. Without high-quality content, you can’t realize the full benefits of SEO – relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings.

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