How to Create Your Social Media Strategy [Infographic]

If you don’t have a strategy in place, it’s more than likely that you will only accomplish mediocre results. Do you want that? Of course, you don’t! We have created an infographic to visualize the process of creating your social media strategy. We took inspiration from Facebook’s original timeline design to visualize the infographic.

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How to Choose an Appropriate Social Media Platform for Your Business

There are a few companies that haven’t by now recognized and, at the very least, started to harness the vibrant capabilities of social media marketing. By investing as low as 6 hours per week, over 66% of advertisers enjoy greater lead generation aids with social media. An appropriately implemented social media strategy can improve search engine rankings, get further website traffic and grow sales.

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Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

AdWords and DoubleClick brands will soon conclude. As part of a all-inclusive effort to reorganise its offerings, Google’s leading advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trails for growth.

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How to Find Quality Micro-influencers (Even if You’re Clueless About Influencer Marketing)

Social media influencers are in high demand, with small and medium brands seeking them to be their advocates and promoters of their products. In any case, high demand for these influencers likewise pushes up the costs of getting marketing done by them – as an alternative to that, smaller enterprises hoping to get help from influencer marketing are progressively turning to small and influencers.

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