All of Facebook’s Ad Targeting Options in One Infographic [Infographic]

Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc.

But Facebook has made changes to its targeting capacity this year. Back in August, Facebook removed more than 5,000 of its ad targeting categories due to concerns that they could be applied in discriminatory ways. That’s a lot, that’s a heap of audience identifiers removed. Yet, even without those potentially problematic data points, Facebook still offers a huge array of ways in which to reach just the right people, at just the right time.

Highlighting this, the team from Ava IT Solutions have published an updated version of their infographic listing all of Facebook’s targeting options. These are the basic categories, and there are still more on top of this that can be added (like Page fans, lookalike audiences, etc.), but it provides a helpful overview of the many ways in which you can reach your potential Facebook audience.

Check out the full infographic below for more Information

About the Author

Ramiz Al Jalbani

Ramiz is a content writer and a supply chain professional focused on IT and Trading. He has a wide experience of using the new and latest technology to trade businesses. A true Middle Eastern and South Asian Market insider, Ramiz shares his thoughts and opinions in the form of weekly essays that you can subscribe to via subscribing to blog of Ava IT Solutions or email. He has written numerous essays, articles and blogs which have been featured and quoted in different journals around the globe. The topics range from Digital Marketing, Social Media Trends, Technology Trends and Integration of Business Processes to IT.