How to Create Your Social Media Strategy [Infographic]

If you don’t have a strategy in place, it’s more than likely that you will only accomplish mediocre results. Do you want that? Of course, you don’t! We have created an infographic to visualize the process of creating your social media strategy. We took inspiration from Facebook’s original timeline design to visualize the infographic.

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How the World Cheered Football’s Finest on Facebook and Instagram

Sunday, July 15, 2018, striking the end of the World Cup, a remarkable tournament that had people glued to their screens over the summer. The world came together on Facebook and Instagram, with 383 million people and 272 million people, respectively, interacting across the platforms throughout the tournament.1 From June 14–July 15, our platforms were some of the best places to reach a global community of football fans as they shared their passion for the sport.

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How to Choose an Appropriate Social Media Platform for Your Business

There are a few companies that haven’t by now recognized and, at the very least, started to harness the vibrant capabilities of social media marketing. By investing as low as 6 hours per week, over 66% of advertisers enjoy greater lead generation aids with social media. An appropriately implemented social media strategy can improve search engine rankings, get further website traffic and grow sales.

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Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

AdWords and DoubleClick brands will soon conclude. As part of a all-inclusive effort to reorganise its offerings, Google’s leading advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trails for growth.

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