Now that 2019 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start?
Given the complexity of Facebook’s algorithm, you can’t simply throw a dart and hope to land on a winning ad or audience. I’ve been working with Facebook ads for close to a decade, and have personally managed tens of millions of dollars for hundreds of clients, which has helped refine and improve my understanding of, and approach to the platform’s various ad offerings.
Most businesses struggle to establish digital marketing activities lead to actual growth and increased revenue. According to Hubspot’s State of Inbound 2018 report, which is based on feedback from thousands of marketers around the world, ‘proving the ROI of our marketing activities’ remains one of the key issues faced by marketers, with even more established teams having trouble directly linking the true benefit of their work.
When managing your social media campaigns, one of the most important things you need to get right is your branding. If you create a brand that resonates with your audience, and you reflect that across all your social media profiles and content, your audience will come to trust you more.
Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” and “tactical business value” is a difficult thing for most brands to comprehend.
![All of Facebook’s Ad Targeting Options in One Infographic [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Dubai-FB-Ad-Targetting-Options-Banner-750x350.jpg)
Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc.
![12 Expert Social Media Predictions for 2019 [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Consulting-Dubai-12-Experts-Social-Media-Predictions-banner-750x350.jpg)
“What’s on the social media marketing horizon for 2019? We asked 23 experts for their predictions for the next year, including upcoming trends, shifts and other digital marketing-related insights to help you with your future planning.”
![How to Use Snapchat for Business in 2019 [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Consulting-Dubai-Snapchat-For-Business-Banner-750x350.jpg)
“Are you thinking of adding Snapchat into your 2019 social media marketing strategy? . The formerly ephemeral content app hasn’t had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users.”
Social media isn’t all fake news and friend requests. Sometimes, you’ve got to take to the web to lock down that next great opportunity. Still, despite the ubiquity of online job sites, not everyone thinks to use their favorite time waster to find work.
“Maybe you’ve traditionally run PPC campaigns with Google Ads, and you aren’t sure how Facebook Ads compare. Or maybe you’ve run Facebook Ads in the past, didn’t get good results, and don’t understand how Facebook advertising has changed over the past couple of years.”
