Remember the time when Artificial Intelligence (AI) was an idea only popular with science-fiction fans? That’s not very long ago. But life moves fast and technology moves faster. Today, AI has become a technology frequently used by companies and individuals and you probably unknowing come across various platforms using AI, every day.
Recently, AI has been integrated in websites too. Websites like Google and Amazon use it extensively to refine search results and offer product recommendations, among other things. Even smaller sites can integrate AI to improve their User Experience (UX). Websites like Wix, GoDaddy, Bookmark, Adobe Sensai, Firedrop and The Grid are exploring artificial design intelligence, to varying degrees.
Let’s have a look at how implementing AI revolutionize your website and user experience.
Designing and building a website can be a complicated and exhaustive process. Luckily, many popular website platforms now leverage the power of artificial intelligence to make website creation easier. You can enter a few basic data points and have a fully optimized website created for you.
Design and User Experience Optimization
AI gathers behavioral data in real time to generate actionable feedback that marketers can use to improve the user experience of their website. More advanced tools can even make these changes promptly. Quickly change the layout of a page, reduce the number of form fields, or even swap out a banner image on the fly. AI not only makes your marketing more effective, but it makes it more strategic and purposeful.
Search Engine Optimization
If your website doesn’t appear for the appropriate search queries in the first 3 search pages, you’ll have a difficult time attracting new visits to your website and new business to your company. With artificial intelligence and machine learning, innovative SEO tools can quickly identify website issues and offer feedback to improve your search rankings.
AI collects information about visitors and then serve them perfectly timed and targeted content and allows you to offer personalized recommendations, text, deals, and more—all triggered by the click of a link.
Content Creation & Curation
With the help of artificial intelligence, marketers now have access to more information about how people consume and interact with their content.
About the Author
Naila is Content Developer at Ava IT Solutions & Consulting, Dubai.
She is self-published author, skilled at articulating an extensive range of online content.