Most businesses struggle to establish digital marketing activities lead to actual growth and increased revenue. According to Hubspot’s State of Inbound 2018 report, which is based on feedback from thousands of marketers around the world, ‘proving the ROI of our marketing activities’ remains one of the key issues faced by marketers, with even more established teams having trouble directly linking the true benefit of their work.
When managing your social media campaigns, one of the most important things you need to get right is your branding. If you create a brand that resonates with your audience, and you reflect that across all your social media profiles and content, your audience will come to trust you more.
Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” and “tactical business value” is a difficult thing for most brands to comprehend.
![All of Facebook’s Ad Targeting Options in One Infographic [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Dubai-FB-Ad-Targetting-Options-Banner-750x350.jpg)
Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc.
![12 Epic Christmas Promotion Ideas [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Dubai-12-Epic-Christmas-Promotions-Ideas-2018-Banner-750x350.jpg)
Looking to give your Christmas marketing campaign one last push? There are only days left, and you’ve no doubt already enacted your major campaign elements. But if you’re considering a final tilt heading into the last shopping weekend, there’s a range of ways you can utilize social media and other digital platforms to help get the word out.
![Email Marketing: Emerging Trends to Survive 2019 and Beyond [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Dubai-Blog-Email-Marketing-Trends-Banner-750x350.jpg)
As you go about planning your 2019 digital strategy, don’t overlook the potential of email, which provides greater capacity for direct connection – and isn’t impacted by feed algorithms. Email marketing remains a key element in any effective outreach strategy, and there are always new trends and developments within email creation that can help you develop more responsive, engaging messages. That’s what this infographic is all about – the team from Ava IT Solutions have put together this listing of key email marketing trends to be aware of in 2019.
![The Importance of Great Content in SEO [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_640,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Consulting-Dubai-Importance-Great-Content-SEO-Dubai-Banner-1-640x350.jpg)
Many marketers consider SEO and content marketing to be completely different strategies, however contrary to this belief, SEO and content marketing are very much interconnected and complement each other. Without high-quality content, you can’t realize the full benefits of SEO – relevant and useful content on your website motivates your website visitors to stay for longer, and this can positively impact your search rankings.
![12 Expert Social Media Predictions for 2019 [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Consulting-Dubai-12-Experts-Social-Media-Predictions-banner-750x350.jpg)
“What’s on the social media marketing horizon for 2019? We asked 23 experts for their predictions for the next year, including upcoming trends, shifts and other digital marketing-related insights to help you with your future planning.”
![The Biggest Graphic Design Trends of 2019 [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Consulting-Dubai-Graphic-Design-Trends-Banner-750x350.jpg)
“Staying up to date with the latest design trends can help ensure your content and creative elements stand out and present a positive image of your business.”
![How to Use Snapchat for Business in 2019 [Infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_750,h_350/https://ava-solutions.ae/wp-content/uploads/2018/12/Ava-IT-Solutions-Consulting-Dubai-Snapchat-For-Business-Banner-750x350.jpg)
“Are you thinking of adding Snapchat into your 2019 social media marketing strategy? . The formerly ephemeral content app hasn’t had the best 2018, going by the headlines, but there is still a lot for marketers to like about the app, particularly given its popularity with younger users.”
